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Archive for search engine rankings

SEO Wins Business

Wednesday, July 28th, 2010
Search Engine Optimization Drives Business to You.

Most companies invest considerable money designing a great Website — great graphics, great design, even great content. But if customers can’t find you, they’ll never know just how great your company is.

At Rank Atlanta SEO, we know how to get you noticed. Using our proven Search Engine Optimization (SEO) techniques, we can get your Website listed in the top results of major search engines. Isn’t it time your business got the attention it deserves?

Personalized, High Level Attention
Rank Atlanta SEM offers something that site owners and companies of all sizes frequently wish for, but rarely find: Personalized, high level attention from a seasoned marketing executive who is also an SEO expert. Plus, the added benefit of additional experts and support staff, as needed.

Heavy Duty Experience
I bring decades of marketing, SEO, Web development, Web publishing and business experience to your doorstep. Check out the FAQ. Look over my bio. Then, if you think I might be of help, contact me today!

SEO As a Marketing Tool
I never look just at the technical side of SEO. I review the client’s goals, understand how those goals impact the marketing of the site, and then provide focused recommendations that reflect business and marketing goals. This approach can lead to sharpening of existing efforts as well as the identification of new opportunities, affecting everything from keyword selection and emphasis to link building efforts.

Transparent SEO
Everything I do for a client is discussed and agreed to ahead of time. Nothing happens without a client’s knowledge.

Partnership and Dedication
I work closely with you to understand your company, your category, and your site’s successes, failures and needs.

The result: Sharper SEO strategies, practical recommendations, and a greater chance for success.

Straight Talk, Open Communication
I’ll answer any question. If there’s something you want to know or understand about a proposal, I’ll explain…in detail if you like. As far as I’m concerned, sharing information is part of being a good partner.

What You Need, Not What You Don’t
I don’t work “one way.” I work in whatever way you need, customized to your situation. Think of me as an outsourced SEO department, ready to help.
• Are your rankings languishing, and you need to take them to the next level?
• Do you have pages that have taken a hit in the search engines and you don’t know why?
• Do you marketing or strategic advice?
If so, please feel free to contact me.

The most important parts of Search Engine Marketing

1) good relevant content on and off the website
2) relevant search phrases With Traffic and KEI
3) good placement for each phrase on each engine
4) well worded descriptions and anchor texts

The process of creating a well optimized site:

  1. research to find the most relevant keyword phrases
  2. optimize the text on a site using your researched data
  3. submission to search engines
  4. link building, tweaking and resubmission

Successful search engine marketing is a continuous process. You will only have sustained results with constant attention to your site, and by tracking your competitors.

Tool to track your keyword positions and monitor position in all major search properties.

50.3 percent of searchers never got past the first search results page and only 29.1 percent went to the third page.
+ Penn State study
60% of all consumers will search online first, to find product information before making a purchase.
+ Business 2.0
Search Listings vs. Banner Ads

A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, has tested the impact of search listings, banner ads, and tiles across a variety of sites in order to determine which one was the most effective. In every situation, search listings came out top. Search listings overwhelmingly outperformed both banner ads and tiles on all marketing standards and measures, including:
Aided and unaided awareness
Likelihood to click-on
Overall opinion

Where Do Purchases Originate

Social Media
Social Media is the new frontier of web traffic. SEO nowadays is more than just optimizing a website. SEO is about driving quality traffic to a website, and has branched out into Social Media. Sure there are Social Media consultants. But, many people that are well-versed in SEO, have jumped on the social media bandwagon. Many SEO’s are early adopters, and they have been on the social networks for a long time, and have built strong profiles. It is simply about driving traffic from social networks.

But, lets keep something in mind. SEO has been and is still about driving high quality visitors, from Search Engines, that convert. That’s the difference between a Social Media and SEO Consultant.

Web Usability
SEO Consultants look at websites differently than does a web designer or an advertising agency. SEO people tend to browse a site trying to analyze how search engine friendly the site is, AND how user-friendly it is.

Web Analytics

Part of SEO consulting is measuring traffic, share of market, analyzing clickstreams, path analysis, A-B Split tests, conversion funnels,  etc.

Rank Atlanta SEO Services include
1) Increasing your Keyword Ranking also known as your search engine rankings.
2) Increasing your site’s overall visitor traffic
3) Making your site search engine friendly.
4) Driving traffic from the search engines.
5) Driving traffic from social media.
6) Driving traffic from related websites.
7) Driving traffic from all sources, regardless whether they are online or offline (newspaper, radio, magazine ad, Word of Mouth, conferences, billboards, taxi cabs, mass transit, etc.)
8 ) SEO Audit : What are you doing well & what are you doing poorly.
9) Competitive Analysis: Getting insight on the competition. What are they doing well or poorly at, and how to beat them out.
10) Brand Awareness or Mindshare
11) Measuring and Analyzing web traffic.
12) Reviewing the website usability, and if there are any obstacles to conversions.
13) Reputation Management

Defining SEO

SEO is using various strategies & tactics to drive traffic to a website, working with the website owner or their marketing team to ensure that traffic converts, and then measuring the revenue generated from those efforts which if done correctly, will generate a quick ROI.

So get The Best Atlanta search engine rankings using our Unique SEO Process

Search Engine Ranking Software

Tuesday, July 20th, 2010

There are currently some good SEO Software Programs in the market which have many benefits for a great number of users who are trying to increase their website ranking positions. The question is, can these programs be effectively used as an aid to Search Engine Ranking? Can they really get your website to the top of the major Search Engines?

Well, the answer to that is both Yes and No.

No – On their own and as the sole method of Search Engine optimization they most likely can’t.

Yes – They can definitely help to improve your search engine rankings somewhat.

There are some differences in how individual Search Engines rank. For instance a site which has a top 10 Rank in Google may not rank in the Top 10 with Yahoo or the other way round. SEO software does provide the feedback and the information on how to optimize each page for different Search Engines. So that can help significantly.

Search Engine Ranking Software is useful to find out of how many times a keyword or phrase has been used in the body text or how long the title of your article or text should be .

In essence Search Engine Software is a complex state of the art assistant, providing a dazzling amount of information, statistics, and functions such automatic submitting of your site content to article and search engine directories, helping to research keywords, optimize site page keyword density, and supplying up to date information on your sites current and past search engine ranking positions and whether they have changed, etc.

To get a website into the TOP 10 especially on Google (for any worthwhile keywords) takes much more than just implementing all the items a good SEO Software package may recommend to you.

The facts are that you do need to get the technical issues right first, or else a Top 10 Ranking will remain elusive. Good Search Engine Ranking Software will assist you in getting the basics right, but you will still need the underlying understanding and education of how SEO works, and how to interpret the data and take action that works, etc.

The rest depends on the content of the website and that is something no Search Engine Ranking Software can help you produce.

If one believes what is known about Google’s views on content, and there is no reason to disbelieve it, than content matters more than ever before. Without above average quality content a website will always struggle to get high rankings and in addition the quantity of pages a website has plays a role too. The actual web design is important too and must form part of the total picture, but the core value of any site is the content.

Looking at many sites, they have the right structure, no mistake made in the Tags, the keywords have been researched, Java script is placed there where it should be, everything has been done by the book and yet the site failed to make it to the top. Why? Because of it’s content, more specifically the lack of quality content.