Buying a good domain name process requires a lot of attention, the domain name is a mirror to one’s own online business, thus the domain name needs to respect a lot of crietria, both for your web users, you clients and prospects as well as the search engines.

At www.rankatlanta.com we have developed this document to help you out during the process as a free online resource, please read carefully and respect these guidelines for a better online presence of your business, as well as for the purpose of cutting advertising and marketing costs.

1. Pick up a very short domain name.

A good domain name needs to be short, a short domain name is easy to remember and easy to spell, people are less likely to make mistakes when they type a short domain name that if your domain name is at least two or three keywords, don’t always use initials for your domain name, because only company insiders would know what these initials stand for, unless your initials are no longer than 4 letters, 4 letters domain name are highly appraised, and thus hard to register because all 4 letters domain names are already unavailable for registration.

2. Go for easy to remember domain name.

An easy to remember domain name makes it easier for people to find your website and recommend it to others, thus more traffic and more customers, the domain name needs to make sense, and must have a meaning, before purchasing the domain name, ask yourself what if that domain name am buying is not mine, how easier would it be for me to remember it, if the chances are good then go for it, and register your domain name right away !!!

REMEMBER that domain names go fast, register it as soon as you decide because otherwise the domain name will be gone, even if you are just to park that domain name, because you might sell it later for a lot of money.

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3. Go for very relevant domain names

The domain name has to be very relevant to your business, if you are selling cheap jeans then both name have to be included in your URL, when people know your field they will guess your domain name, choose a domain name that people can guess, most people go type online a domain name they just did guess esp when they don’t know the url, so, as you pick and register your domain name, think of those who do not know your URL and would try to find you online among all these websites.

4. Hard to Misspell

As you might have noticed, at times you look for something online in the search engines and then you end up asked to try your search with a different keyword, the search engines developed this tool because a lot of people make either typing mistakes or they misspell the domain name, so many people are poor spellers. so keep this in mind while selecting your domain name, go for a domain name that is hard to misspell, a hard to misspell domain name makes it also very easy to remember, put a hyphen between the words if you have more than two keywords in your url, if you have just two keywords in your domain name, you don’t have to use the hyphen, though i would highly recommend registering the two versions of the domain name, with and without hyphen.

5 . Secure Several Domain Names

You might wanna secure several domain names, a good practice is to register the domain name with the most known available extensions, such as the .com, .net, .info, .org and .biz , when you secure several domain names you make sure no other competitor will build their business on detriment of your domain name’s fame, register also your domain name with several possibilities, such as the use of the hyphen between the keywords.

Multiple domain name will not confuse people because you will be advertising and promoting only one domain name, your main one, you can though point several domain names to the same web hosting, avoid pointing more than three domain names to meet the search engines guidelines, if you own all the possible combinations now before they are taken this will be a good benefit to your business especially that the investment in a domain name is low.

Now that you have picked your domain name, you might wanna consider moving to the next step : Host Your Website

If you have not purchased your domain name, use one of these resources: