Social Media Marketing and Lead Generation Online

If you are like most business owners, you’ve tried lots of expensive lead programs, Pay-Per-Click, Reach Local, Service Magic, Yodle or a handful of other companies who promise an increase in your revenue using methods that TRULY ARE NOT SUSTAINABLE.

It can be very confusing and frustrating at times.

We provide social media marketing plus web tools that solve that problem.

• You need high visibility on search engines when consumers are searching for your specific services in your local area.
• You need a turn key “Done–For-You” follow up program that is constantly connecting you with your prospects via e-newsletters.
• Your website needs to be compelling, interactive and fully search engine optimized.
• YOU NEED MORE LEADS and CLIENTS.
• YOU NEED A TRULY AFFORDABLE WAY TO GET THIS JOB DONE.

Here is what our “Customer Getting Program” provides: (the complete solution!)

• A full social media marketing program that includes video commercials. (gets you amazing from the internet)
• —A sales page on your website that has a CLEAR CALL TO ACTION – THAT IS COMPELLING.
• —A personalized e-newsletter that reaches your entire database of prospects and customers each month.
• —A full understanding of what needs to happen, how our “done for you” follow-up program works for you, and what your role is in your marketing success. (we will teach you how to do that)

Next Steps:

• Get our FREE VIDEO REPORT that explains more about our program.
• Get signed up for one of our free educational webinars (held monthly).
• Talk to our expert in local business development who will help you move your business to the next level.
• Join our community of local business  providers who use our services every day.

Call or Email Us NOW.

Pierre Basson, Rank Atlanta Local Search Service

Email: pierre at rankatlanta dot com

Direct Line: 404-754-5695

The most important parts of Search Engine Marketing

1) good relevant content on and off the website
2) relevant search phrases With Traffic and KEI
3) good placement for each phrase on each engine
4) well worded descriptions and anchor texts

The process of creating a well optimized site:

1. research to find the most relevant keyword phrases
2. optimize the text on a site using your researched data
3. submission to search engines
4. link building, tweaking and resubmission

Successful search engine marketing is a continuous process. You will only have sustained results with constant attention to your site, and by tracking your competitors.

Tool to track your keyword positions and monitor position in all major search properties.

50.3 percent of searchers never got past the first search results page and only 29.1 percent went to the third page. + Penn State study

60% of all consumers will search online first, to find product information before making a purchase. + Business 2.0

Search Listings vs. Banner Ads A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, has tested the impact of search listings, banner ads, and tiles across a variety of sites in order to determine which one was the most effective. In every situation, search listings came out top. Search listings overwhelmingly outperformed both banner ads and tiles on all marketing standards and measures, including: Aided and unaided awareness Likelihood to click-on Overall opinion

Social Media
Social Media is the new frontier of web traffic. SEO nowadays is more than just optimizing a website. SEO is about driving quality traffic to a website, and has branched out into Social Media. Sure there are Social Media consultants. But, many people that are well-versed in SEO, have jumped on the social media bandwagon. Many SEO’s are early adopters, and they have been on the social networks for a long time, and have built strong profiles. It is simply about driving traffic from social networks.

But, lets keep something in mind. SEO has been and is still about driving high quality visitors, from Search Engines, that convert. That’s the difference between a Social Media and SEO Consultant.

Web Usability
SEO Consultants look at websites differently than does a web designer or an advertising agency. SEO people tend to browse a site trying to analyze how search engine friendly the site is, AND how user-friendly it is.

Web Analytics

Part of SEO consulting is measuring traffic, share of market, analyzing clickstreams, path analysis, A-B Split tests, conversion funnels,  etc.

Rank Atlanta SEO Services include
1) Increasing your Keyword Ranking also known as your search engine rankings.
2) Increasing your site’s overall visitor traffic
3) Making your site search engine friendly.
4) Driving traffic from the search engines.
5) Driving traffic from social media.
6) Driving traffic from related websites.
7) Driving traffic from all sources, regardless whether they are online or offline (newspaper, radio, magazine ad, Word of Mouth, conferences, billboards, taxi cabs, mass transit, etc.)
8 ) SEO Audit : What are you doing well & what are you doing poorly.
9) Competitive Analysis: Getting insight on the competition. What are they doing well or poorly at, and how to beat them out.
10) Brand Awareness or Mindshare
11) Measuring and Analyzing web traffic.
12) Reviewing the website usability, and if there are any obstacles to conversions.
13) Reputation Management

Defining SEO

SEO is using various strategies & tactics to drive traffic to a website, working with the website owner or their marketing team to ensure that traffic converts, and then measuring the revenue generated from those efforts which if done correctly, will generate a quick ROI.

So get The Best Atlanta search engine rankings using our Unique SEO Process

A comprehensive knowledge base of information is required to consistently achieve maximum results.

Continuous research and tweaking of keywords, linking and websites is required to maintain top positioning.

Search engine optimization involves designing, writing, and coding your entire website to maximize your chances of ranking well in search results.

Optimization for each specific search engine using our unique software will get you more traffic.

Understanding how PPC and search engine marketing tie into search campaigns.

Our services are designed to attract, engage and retain customers. From email marketing and search engine optimization to interactive tools, e-mail newsletters and loyalty programs, Rank Atlanta SEO has developed the methods and supporting systems to help your company be competitive online.

Participate in the online marketing revolution and start generating fresh business and leads from search engines and referring sites. We have proven ranking methods that have been refined over the years. Find out what other search engine marketing companies dont want you to know about.

Use our analytics with detailed site tracking to accurately analyze and learn from the stats and conversions on your website.

The average Internet user spends 1.5 hours per week searching for information online.
+ Jupiter Research

If your businesses does not rank well in Google it can cost you dearly in terms of lost sales.
+ Business Week

Choosing the right kind of web hosting service can be a very daunting task at times as there are some very important features that you need to make sure of. Here you can find below what exactly to look for when choosing the best web hosting service.

Amount of web space: A web hosting service provider would usually assign you a certain amount of space on their server. You need to ensure that does it have the right amount of space for your website and your business requirements. You might want to expand your online business tomorrow and would require much more space. So it’s imperative for you that the web hosting company should be able to provide you with ample of space especially if your website is rich in graphics or has video clips.

FTP access: FTP access is very crucial since it provides the ability to upload new pages. Some web hosting service providers allow you to just design your web pages with their own personal web builder. This may be useful for beginners however you need to ensure if they provide you the facility to expand later when you enhance your online business capabilities.

Degree of reliability, security and speed of access: Speed, security and reliability are extremely important for the success of any online business. While choosing a reliable web hosting service you need to ensure that this is taken care of. A site that is not available, not updated on time or is down, will lose many online visitors. If an online visitor finds your site listed on a search engine, and he tries to access it but finds it down, he is sure to move on to the next link and you lose an important customer or visitor. Even slow working websites are very frustrating. So how do you know if a hosting company is reliable or not? By word of mouth or feedback from others! If that’s not possible then you can yourself try accessing your site during peak hours and non-peak hours too. Your site has to be secure of intruders at the same time, especially if it’s an e-commerce website.

Dependence and support: Does the web hosting service provide 24×7 supports? Do they respond rapidly to your issue? Can you depend on them? If you need 24-hour technical support that larger companies need then expect to pay substantially more. In fact, people are much more expensive than machines.

Pricing plans : Price is also one factor that you should look out for when choosing the best web hosting service. It’s not necessarily true that the most expensive hosts are the best. Simply compare prices and services before you finalize one.

Here is a new offer web hosts are offering, which is to buy a web hosting that can host unlimitted domain names, the benefits of this is that you will have one account, no several accounts with several logins and passwords required, and whenever you register or buy a domain name you can host it without having to buy a new web hosting account, for more information, click on the link below:

Host Unlimited Domains On 1 Hosting Account

Data transfer (Bandwidth): You also need to see if the hosting company provides you with sufficient bandwidth for efficient data transfer. After all it’s your website and you need to ensure that you are getting the best services for the money you invest.

Here is an other interesting web hosting offer:

Now that you have chosen web hosting, what about moving to the next step?

At www.rankatlanta.com we have developed this document to help you out during the process as a free online resource, please read carefully and respect these guidelines for a better online presence of your business, as well as for the purpose of cutting advertising and marketing costs.

1. Pick up a very short domain name.

A good domain name needs to be short, a short domain name is easy to remember and easy to spell, people are less likely to make mistakes when they type a short domain name that if your domain name is at least two or three keywords, don’t always use initials for your domain name, because only company insiders would know what these initials stand for, unless your initials are no longer than 4 letters, 4 letters domain name are highly appraised, and thus hard to register because all 4 letters domain names are already unavailable for registration.

2. Go for easy to remember domain name.

An easy to remember domain name makes it easier for people to find your website and recommend it to others, thus more traffic and more customers, the domain name needs to make sense, and must have a meaning, before purchasing the domain name, ask yourself what if that domain name am buying is not mine, how easier would it be for me to remember it, if the chances are good then go for it, and register your domain name right away !!!

REMEMBER that domain names go fast, register it as soon as you decide because otherwise the domain name will be gone, even if you are just to park that domain name, because you might sell it later for a lot of money.

Have a domain name in mind??? Check if it is Available Here

Available? Proceed with registration now:

• GoDaddy.com Discount Domain Club
• Unlimited storage and Unlimited transfer for only $4.95

• Stop paying too much for domains! click here for 25% Off Discount!

3. Go for very relevant domain names

The domain name has to be very relevant to your business, if you are selling cheap jeans then both name have to be included in your URL, when people know your field they will guess your domain name, choose a domain name that people can guess, most people go type online a domain name they just did guess esp when they don’t know the url, so, as you pick and register your domain name, think of those who do not know your URL and would try to find you online among all these websites.

4. Hard to Misspell

As you might have noticed, at times you look for something online in the search engines and then you end up asked to try your search with a different keyword, the search engines developed this tool because a lot of people make either typing mistakes or they misspell the domain name, so many people are poor spellers. so keep this in mind while selecting your domain name, go for a domain name that is hard to misspell, a hard to misspell domain name makes it also very easy to remember, put a hyphen between the words if you have more than two keywords in your url, if you have just two keywords in your domain name, you don’t have to use the hyphen, though i would highly recommend registering the two versions of the domain name, with and without hyphen.

5 . Secure Several Domain Names

You might wanna secure several domain names, a good practice is to register the domain name with the most known available extensions, such as the .com, .net, .info, .org and .biz , when you secure several domain names you make sure no other competitor will build their business on detriment of your domain name’s fame, register also your domain name with several possibilities, such as the use of the hyphen between the keywords.

Multiple domain name will not confuse people because you will be advertising and promoting only one domain name, your main one, you can though point several domain names to the same web hosting, avoid pointing more than three domain names to meet the search engines guidelines, if you own all the possible combinations now before they are taken this will be a good benefit to your business especially that the investment in a domain name is low.

Now that you have picked your domain name, you might wanna consider moving to the next step : Host Your Website

If you have not purchased your domain name, use one of these resources:

• GoDaddy.com Discount Domain Club
• Unlimited storage and Unlimited transfer for only $4.95

• Stop paying too much for domains! click here for 25% Off Discount!

Content management systems are used basically for interactive use by a potentially large number of contributors. Users, moderators, such functionality allow several user to update and add content in a very easy way, or for ease of use by one user, mainly the administrator of the web site.

The advantages of most content management systems are the ease of use, they all save so much time working on every single web page separately, and the most important point about these systems that the most are free for use, in other words, open source, such as Joomla, Php web site, and word press, these ready made web sites are now days offered as part of a hosting plan, where web users have just to add their ready data, pictures, contact information, etc, a matter of few clicks and the web site is already online and going.

The content managed includes but not limited to : web pages, texts, files, images, thus, the web content management system is a content management system with additional features to ease the tasks required to publish web content to web sites.

The content management systems provide a web site easy management tool, web based administrators are allowed for easy maintenance of interactive, community driven web sites, the growing number of modules, templates, functions,  allow and easy site customization without the need for unwanted or unused features, client’s output from these content management systems is a valid XHTML and meets the W3C’s web accessibility initiative requirements.

Other well known CMS are Mambo, and OpenCMS, Open CMS is a very professional, easy to use website content management system, it helps content managers worldwide to create and maintain beautiful websites fast and efficiently.

The fully browser based user interface features configurable editors for structured content with well defined fields, alternatively, content can be created using an integrated WYSIWYG editor similar to well known office applications. A sophisticated template engine enforces a site-wide corporate layout and W3C standard compliance for all content.

OpenCms is based on Java and XML technology, It can be deployed in an open source environment (e.g. Linux, Apache, Tomcat, MySQL) as well as on commercial components (e.g. Windows NT, IIS, BEA Weblogic, Oracle).



1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials (if you have any), the graphics/images should be web friendly and consistent with your overall branding, style guide, usage of colors, etc, if you don’t have a plan don’t start a website, you will end up having a website with no content, and chances of good ranking later get low especially if your website got removed from the search engines index.

2) Try not to get “geek crazy” – meaning you become so in love with the latest design technology, your site gets bogged down with graphics, plug ins, GIF garbage, etc. But, conversely, check your ego at the door when you work at your design

There are too many sites cramped with meaningless junks they literally turn visitors away. A decent design is what you need.

3) Pay attention to “load times,” how long it takes a web site to load on a 56 kbps modem (this is an industry average), if its more than 12-18 seconds you may experience the “click of death” – the site doesn’t load quickly and the surfer is gone. Of course if you are targeting broadband customers who are reaching your site via ISDN, DSL or Cable modem then you can build a site that incorporates multimedia-ready content that may include streaming audio or video, Shockwave or Flash capabilities – go ahead and let those digital geeks get carried away with cutting edge content!

4) Keep it simple – a simple website makes it easier to update and modify later, your website should be something you like, when you have something you like in your website either content you are good at or product you know, chances of this website being updated are good, make your site easy to move around in, build a menu structure that is consistent with industry standards, local menus (for a page or section) on the left and global menus (overall site navigation) at the top and/or bottom of each page, keep as much information “above the fold” (above the cutoff point at the bottom of a monitor), don’t make people use horizontal scroll bars unless absolutely necessary.

5) Inculcate “digital speed” into your overall site design, your visitors should be able to get to their desired area of your site within one or two mouse clicks; they will quickly get frustrated if they have to click around multiple menus to find the information they are seeking.

6) Develop content that is web-enabled, people don’t read web site content like they do offline media, keep your paragraphs short, no more than two to three sentences, put in white space between your content, include links in your pages – don’t try to tell your whole life story on your site – get people to call you (hello the telephone still works!), e-mail or fill out a profile form.

7) Make your site permission-based marketing ready – Seth Godin, author of  “Permission Marketing” book champions building a long term relationship with a customer by asking their permission to continue to market to them and incorporating value/information in all communication processes.

Ensure your site is optimized for Search Engines by identifying 8-12 keywords that people will use to find your site, then incorporate these keywords in your site content (to drive relevancy with s/engine spiders/bots) and then submit your site to the top ten search engines. It is estimated as much as 70% of all traffic to most web site comes through search engine. If you want to attract tons of visitors, this is an important step to take.

9) Delve into your log server files to uncover “digital tracks” made through your web site – your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, but there many other products on the market that can achieve similar purpose.

10) Think global in your overall site design – the greatest Internet growth is occurring outside North America, so it is essential to build a site that can be accessed easily by people around the world. What issues do you need to look at? Load times are very important (again), develop content that avoids colloquialisms that may not be understood by others who may not speak the same language, you may want to make your site content available in diverse languages, there are a number of emerging applications that will facilitate this process, ensure your ecommerce capabilities can be utilized by all.

Once you develop your web site plan, you will need to purchase a Good Domain Name, for domains we use the services of 3 providers, we have to disclose that we are affiliates with Godaddy, and should you buy from them we will earn a commission, their service is good and AdvertiseCountryWide.Com is registered and Hosted with Godaddy, we will provide you with a three providers links for your to compare between their services and plans in the list below:

• GoDaddy.com Discount Domain Club
• Unlimited storage and Unlimited transfer for only $4.95

• Stop paying too much for domains! click here for 25% Off Discount!

Now that you have worked out your website plan, you might consider moving to the next step, “How to choose and buy a good domain name?”

The Google Ranking Secret’s Out

Google recently filed for a US patent which reveals a great deal of  how they plan to rank your web site. Some of it you could never have guessed at…

How many years did you register your domain name for?

If it was only one then Google could hold that against you.

Why?

Because the majority of Spam websites only register a domain name for one year. A domain name registered for a longer period implies that the owner is more likely to be legitimate and serious about their web site.

This is just one of the unusual factors possibly considered by Google when indexing and ranking a website. Factors you could never even have guessed at in some cases.

How do I know this?

Google recently made public,  the contents of their filing of United States Patent Application 20050071741.

In which many of the search giant’s secret ranking criteria is revealed. You gottacheck this out if you are serious about ranking well in Google. The days of Spamming Google are over. In this patent they reveal just how hard they penalize Spam sites. You Do Not want to get slapped by Google for looking like spam, even if you are not!

Here are the hard facts. You will need to consider these each time you optimize each new site.

• Links.

It’s well known that Google relies heavily on inbound relevant links to rank a site. Now they explain exactly how it works.

As well as the number, quality and anchor text factors of a link. Google seems to also consider historical factors.

There is something called the Google ‘sandbox’ or aging delay which begins the minute links to a new site are spidered by Google.

Google logs the spidered link, as links change over time, and also the speed at which a site gains links and the life span of each link.

Keeping this in mind, fast link acquisition may be a strong indicator to Google of potential search engine spam.

Gone are the days of pages and pages just full of arbitary links. You need to grow your links gradually to stay below the radar and be careful of who you exchange links with, checking out their sites before you link to them.

That means no more buying hundreds of links at once or other underhanded methods.

Page Rank is now very valuable.

Your link anchor text should vary but still remain consistent with your site’s content. No more can you use your main keywords on every link exchange you gain. That’s ‘link spam’. Instead you must vary your anchor text them around your top five to eight keywords.

Link exchanges are still important but you have to utilize them ethically. If you don’t and you get caught, the recovery from a ban can take months and your host and IP may also be recorded.

Gradually seems to be the key. The truth is that fewer but better quality links will benefit you more and they are more likely to be long-term permanent links too.

• Site click through rates (CTR)

CTR may now be monitored through cache, temporary files, bookmarks and favorites via the Google toolbar or desktop tools. Many have suspected for some time that sites are rewarded for good CTR with a raise in ranking. Similar to how Adwords works.

CTR is monitored to see if fresh or stale content is preferred for a search result.

CTR is also analyzed for increases or decreases relating to trends or seasons.

• Web page rankings are recorded in a log and monitored for changes.

• The traffic to a web page is recorded and monitored over time in a log.

• Sites may be ranked  by season. A ski site can rank higher in the winter than in the summer. Google can monitor and rank pages by recording CTR changes by season.

• Bookmarks and favorites could be monitored for changes, deletions or additions.

• User behavior in general could be monitored.

As Google is capable of tracking traffic to your site you should closely monitor the small amount of copy returned in search results. Ideally you will want to integrate a call to action in there to increase your listings CTR.

Clicks away from your site back to the search results are also monitored. Make your site as sticky as possible to keep visitors there longer. As mentioned above it may also help if you could get your visitors to bookmark you.

• The frequency and amount of page updates is monitored and recorded as is the number of pages.

Mass updates of hundreds of files will see you pop up on the radar.

On the other hand, few or small updates to your site could see your rankings slide –unless your CTR is good. A stale page that receives good traffic may hold it’s own and not require an update. So don’t update for the sake of it.

Depending on your market, fresh content may not be a requirement. If the information your pages contain do not go out of date then  updating may not be necessary. If your market is more news based for example, then changes regularly are a must. In general changes don’t necessarily have to mean fresh content. They could involve simple edits to current content.

A further indicator that Google is really cracking down on Spam is made clear in the following extract from the Patent. Reference is made to changing the focus of multiple pages at once.

Here’s the quote -

“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate Spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ’stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data  associated with the document.”

There’s still more to look out for:-

• Changes in keyword density is monitored and recorded as are changes to anchor text.

• The domain name owner’s address is considered, most likely to help in a local search result.

• The technical and admin contact details are checked for consistency. These are often falsified for Spam domains.

• Your hosts IP address. If you are on a shared server it’s possible somebody else on that server is using dirty tactics or Spamming. If so, your site will suffer since you share the same IP.

The impression I get here is that Google has learned from the Spam ‘attack’ they suffered in early 2009 and they are determined to eradicate it from their listing results.

So what do you do?

There’s a lot to take onboard here and consider. But you can’t go far wrong with your SEO if you try to grow your site as organically as possible.

If you know what you are doing you can take short cuts.

Carry on with link exchanges but consider each site carefully and slow down in your gathering of them. Vary your anchor text. Add small amounts of good quality content to your site regularly. Check your search engine listings and edit your site to include a call to action in them if possible. Make your site more ‘sticky’ to encourage visitors to stay a while. Encourage visitors to Bookmark your site. Oh, and register new domain names for at least two years.

Before you do anything remember to reference the above info first. It may just save you months of misery as your site gets banned and ‘Sand boxed’.

Overall keep it ethical and you can’t go far wrong.

Do not be tempted to Spam. Stick to the guidelines above and you are much more likely to outlast and out rank your competition.

Rank Atlanta SEO Services is a reputable professional Atlanta SEO company. We serve greater Atlanta with quality on site optimization, as well as SEO friendly content,  SEO back link packages and other SEO friendly traffic generation methods. Get Atlanta’s safe and secure SEO company winning you the traffic your company deserves. Also serving Buckhead, Norcross, Marietta, Dunwoody, Alpharetta and Cumming areas. Atlanta Search Engine ranking success begins here – call us on 404 754 5695

“Who Else Wants To Learn The Amazing Secrets Of How To Drive An Insane Amount Of Internet Traffic To Their Website, Rank High In The Search Engines Like Google, Yahoo, MSN and In The Process Make a Boatload Of Cash?”

Dear Website Owner :

If you already have a website or you are thinking about creating one the number #1 obstacle you will be faced with is driving relevant targeted traffic to your website. The BOTTOM LINE is you must overcome this obstacle or your website dies along with any hopes you had of making money with it.

You see because free flowing internet traffic coming from search engines like Google, Bing, Yahoo and others is the equivalent of your need for OXYGEN. Without OXYGEN you die. Without having free flowing internet traffic coming from these so called “organic” search engines your website’s air supply is cut off and it too will inevitably die.

As a result of the internet craze in the last ten years many aspiring internet entrepreneurs developed the false notion that all they had to do was build a website, put it on the internet and people would naturally visit it and spend money. Then they were hit with this RUDE AWAKENING. Very few people visited and even fewer people spent money and they were soon out of business or only hanging on by skin of their teeth. You can learn from their costly mistake by simply realizing and absorbing this concrete and actual fact.

Just like location and marketing are the keys to succeed in the offline bricks and mortar world, your website’s success depends upon where you are located, ranked and positioned in the search engines.

So I know the question your probably asking yourself right now is “Ok how to do I position my website to rank high in the search engines?” Well the answer to that question is through search engine optimization or SEO for short.

“Search engine optimization is designing a website so that search engines easily find your website’s pages and indexes them. The primary goal is to have your web pages ranked high enough so that your website receives a substantial amount of targeted visitors and these visitors are converted from prospects to paying customers enabling you to stuff your pockets with cash.” – PB

The great thing about search engine optimization is you don’t have to be a Einstein, rocket scientist or a computer geek to understand and apply its techniques to produce phenomenal results for your website business. I’m speaking from actual experience. I have several websites that consistently rank high in the major search engines and as a result I receive a lot of continuous “free” traffic. A great portion of this “free” traffic converts to sales enabling me to make a ton of money.

So what does all this amount up to? Well, its pretty simple really and its a phrase you will hear a lot:

NO TRAFFIC = NO SALES!