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Archive for Traffic Generation

Local Search Marketing Package

Thursday, July 29th, 2010

Social Media Marketing and Lead Generation Online

If you are like most business owners, you’ve tried lots of expensive lead programs, Pay-Per-Click, Reach Local, Service Magic, Yodle or a handful of other companies who promise an increase in your revenue using methods that TRULY ARE NOT SUSTAINABLE.

It can be very confusing and frustrating at times.

We provide social media marketing plus web tools that solve that problem.

  • You need high visibility on search engines when consumers are searching for your specific services in your local area.
  • You need a turn key “Done–For-You” follow up program that is constantly connecting you with your prospects via e-newsletters.
  • Your website needs to be compelling, interactive and fully search engine optimized.
  • YOU NEED MORE LEADS and CLIENTS.
  • YOU NEED A TRULY AFFORDABLE WAY TO GET THIS JOB DONE.

Here is what our “Customer Getting Program” provides: (the complete solution!)

  • A full social media marketing program that includes video commercials. (gets you amazing from the internet)
  • —A sales page on your website that has a CLEAR CALL TO ACTION – THAT IS COMPELLING.
  • —A personalized e-newsletter that reaches your entire database of prospects and customers each month.
  • —A full understanding of what needs to happen, how our “done for you” follow-up program works for you, and what your role is in your marketing success. (we will teach you how to do that)

Next Steps:

  • Get our FREE VIDEO REPORT that explains more about our program.
  • Get signed up for one of our free educational webinars (held monthly).
  • Talk to our expert in local business development who will help you move your business to the next level.
  • Join our community of local business  providers who use our services every day.

Call or Email Us NOW.

Pierre Basson, Rank Atlanta Local Search Service

Email: pierre at rankatlanta dot com

Direct Line: 404-754-5695

SEO Wins Business

Wednesday, July 28th, 2010
Search Engine Optimization Drives Business to You.

Most companies invest considerable money designing a great Website — great graphics, great design, even great content. But if customers can’t find you, they’ll never know just how great your company is.

At Rank Atlanta SEO, we know how to get you noticed. Using our proven Search Engine Optimization (SEO) techniques, we can get your Website listed in the top results of major search engines. Isn’t it time your business got the attention it deserves?

Personalized, High Level Attention
Rank Atlanta SEM offers something that site owners and companies of all sizes frequently wish for, but rarely find: Personalized, high level attention from a seasoned marketing executive who is also an SEO expert. Plus, the added benefit of additional experts and support staff, as needed.

Heavy Duty Experience
I bring decades of marketing, SEO, Web development, Web publishing and business experience to your doorstep. Check out the FAQ. Look over my bio. Then, if you think I might be of help, contact me today!

SEO As a Marketing Tool
I never look just at the technical side of SEO. I review the client’s goals, understand how those goals impact the marketing of the site, and then provide focused recommendations that reflect business and marketing goals. This approach can lead to sharpening of existing efforts as well as the identification of new opportunities, affecting everything from keyword selection and emphasis to link building efforts.

Transparent SEO
Everything I do for a client is discussed and agreed to ahead of time. Nothing happens without a client’s knowledge.

Partnership and Dedication
I work closely with you to understand your company, your category, and your site’s successes, failures and needs.

The result: Sharper SEO strategies, practical recommendations, and a greater chance for success.

Straight Talk, Open Communication
I’ll answer any question. If there’s something you want to know or understand about a proposal, I’ll explain…in detail if you like. As far as I’m concerned, sharing information is part of being a good partner.

What You Need, Not What You Don’t
I don’t work “one way.” I work in whatever way you need, customized to your situation. Think of me as an outsourced SEO department, ready to help.
• Are your rankings languishing, and you need to take them to the next level?
• Do you have pages that have taken a hit in the search engines and you don’t know why?
• Do you marketing or strategic advice?
If so, please feel free to contact me.

The most important parts of Search Engine Marketing

1) good relevant content on and off the website
2) relevant search phrases With Traffic and KEI
3) good placement for each phrase on each engine
4) well worded descriptions and anchor texts

The process of creating a well optimized site:

  1. research to find the most relevant keyword phrases
  2. optimize the text on a site using your researched data
  3. submission to search engines
  4. link building, tweaking and resubmission

Successful search engine marketing is a continuous process. You will only have sustained results with constant attention to your site, and by tracking your competitors.

Tool to track your keyword positions and monitor position in all major search properties.

50.3 percent of searchers never got past the first search results page and only 29.1 percent went to the third page.
+ Penn State study
60% of all consumers will search online first, to find product information before making a purchase.
+ Business 2.0
Search Listings vs. Banner Ads

A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, has tested the impact of search listings, banner ads, and tiles across a variety of sites in order to determine which one was the most effective. In every situation, search listings came out top. Search listings overwhelmingly outperformed both banner ads and tiles on all marketing standards and measures, including:
Aided and unaided awareness
Likelihood to click-on
Overall opinion

Where Do Purchases Originate

Social Media
Social Media is the new frontier of web traffic. SEO nowadays is more than just optimizing a website. SEO is about driving quality traffic to a website, and has branched out into Social Media. Sure there are Social Media consultants. But, many people that are well-versed in SEO, have jumped on the social media bandwagon. Many SEO’s are early adopters, and they have been on the social networks for a long time, and have built strong profiles. It is simply about driving traffic from social networks.

But, lets keep something in mind. SEO has been and is still about driving high quality visitors, from Search Engines, that convert. That’s the difference between a Social Media and SEO Consultant.

Web Usability
SEO Consultants look at websites differently than does a web designer or an advertising agency. SEO people tend to browse a site trying to analyze how search engine friendly the site is, AND how user-friendly it is.

Web Analytics

Part of SEO consulting is measuring traffic, share of market, analyzing clickstreams, path analysis, A-B Split tests, conversion funnels,  etc.

Rank Atlanta SEO Services include
1) Increasing your Keyword Ranking also known as your search engine rankings.
2) Increasing your site’s overall visitor traffic
3) Making your site search engine friendly.
4) Driving traffic from the search engines.
5) Driving traffic from social media.
6) Driving traffic from related websites.
7) Driving traffic from all sources, regardless whether they are online or offline (newspaper, radio, magazine ad, Word of Mouth, conferences, billboards, taxi cabs, mass transit, etc.)
8 ) SEO Audit : What are you doing well & what are you doing poorly.
9) Competitive Analysis: Getting insight on the competition. What are they doing well or poorly at, and how to beat them out.
10) Brand Awareness or Mindshare
11) Measuring and Analyzing web traffic.
12) Reviewing the website usability, and if there are any obstacles to conversions.
13) Reputation Management

Defining SEO

SEO is using various strategies & tactics to drive traffic to a website, working with the website owner or their marketing team to ensure that traffic converts, and then measuring the revenue generated from those efforts which if done correctly, will generate a quick ROI.

So get The Best Atlanta search engine rankings using our Unique SEO Process

SEO Overview

Tuesday, July 27th, 2010

Rank Atlanta SEO works with cutting edge technology and continuously studies new topics in search engine marketing to keep up with the changing nature of internet search and classification resources.

A comprehensive knowledge base of information is required to consistently achieve maximum results.
Continuous research and tweaking of keywords, linking and websites is required to maintain top positioning.
Search engine optimization involves designing, writing, and coding your entire website to maximize your chances of ranking well in search results.
Optimization for each specific search engine using our unique software will get you more traffic.
Understanding how PPC and search engine marketing tie into search campaigns.
How Internet Consumers Find Web Sites:
Search engines: 81%
Link from another site: 59%
Viral marketing (word of mouth): 56%
TV: 48%
Guessed URL: 41%
Online advertising: 20%
Radio: 19%
Direct mail: 10%
Source: Forrester Research Inc.

The process of SEO is the following:
A.) Search for matching keywords that will bring highest amount of traffic.
B.) Optimize and rework all HTML pages, synching the title, image, meta and appropriate body tags.
C.) Optimize the internal linking to maximize indexing.
D.) Content generation with targeted, focused, news worthy items
E.) Creating Marketing flows within the website that prepare visitors for a matching call to action.
F.) Setting up the tracking and analyzing tools for reporting.
G.) Link building, directory submission, tweaking.

Our services are designed to attract, engage and retain customers. From email marketing and search engine optimization to interactive tools, e-mail newsletters and loyalty programs, Rank Atlanta SEO has developed the methods and supporting systems to help your company be competitive online.

Participate in the online marketing revolution and start generating fresh business and leads from search engines and referring sites. We have proven ranking methods that have been refined over the years. Find out what other search engine marketing companies dont want you to know about.

Use our analytics with detailed site tracking to accurately analyze and learn from the stats and conversions on your website.

The average Internet user spends 1.5 hours per week searching for information online.
+ Jupiter Research

If your businesses does not rank well in Google it can cost you dearly in terms of lost sales.
+ Business Week

What Is A Content Management System?

Saturday, July 24th, 2010
A content management system CMS, is a software or a program used for managing content, mainly web content in a very easy way, some examples of these content management systems are : Joomla, wordpress, Php Web site and phpbb2, Simple machine for managing bulletin borads.

Content management systems are used basically for interactive use by a potentially large number of contributors. Users, moderators, such functionality allow several user to update and add content in a very easy way, or for ease of use by one user, mainly the administrator of the web site.

The advantages of most content management systems are the ease of use, they all save so much time working on every single web page separately, and the most important point about these systems that the most are free for use, in other words, open source, such as Joomla, Php web site, and word press, these ready made web sites are now days offered as part of a hosting plan, where web users have just to add their ready data, pictures, contact information, etc, a matter of few clicks and the web site is already online and going.

The content managed includes but not limited to : web pages, texts, files, images, thus, the web content management system is a content management system with additional features to ease the tasks required to publish web content to web sites.

The content management systems provide a web site easy management tool, web based administrators are allowed for easy maintenance of interactive, community driven web sites, the growing number of modules, templates, functions,  allow and easy site customization without the need for unwanted or unused features, client’s output from these content management systems is a valid XHTML and meets the W3C’s web accessibility initiative requirements.

Other well known CMS are Mambo, and OpenCMS, Open CMS is a very professional, easy to use website content management system, it helps content managers worldwide to create and maintain beautiful websites fast and efficiently.

The fully browser based user interface features configurable editors for structured content with well defined fields, alternatively, content can be created using an integrated WYSIWYG editor similar to well known office applications. A sophisticated template engine enforces a site-wide corporate layout and W3C standard compliance for all content.

OpenCms is based on Java and XML technology, It can be deployed in an open source environment (e.g. Linux, Apache, Tomcat, MySQL) as well as on commercial components (e.g. Windows NT, IIS, BEA Weblogic, Oracle).



Secrets of Search Engine Optimization

Wednesday, July 21st, 2010
Secrets of Search Engine Optimization Website Promotion and Internet Marketing

“Who Else Wants To Learn The Amazing Secrets Of How To Drive An Insane Amount Of Internet Traffic To Their Website, Rank High In The Search Engines Like Google, Yahoo, MSN and In The Process Make a Boatload Of Cash?”

Dear Website Owner :

If you already have a website or you are thinking about creating one the number #1 obstacle you will be faced with is driving relevant targeted traffic to your website. The BOTTOM LINE is you must overcome this obstacle or your website dies along with any hopes you had of making money with it.

You see because free flowing internet traffic coming from search engines like Google, Bing, Yahoo and others is the equivalent of your need for OXYGEN. Without OXYGEN you die. Without having free flowing internet traffic coming from these so called “organic” search engines your website’s air supply is cut off and it too will inevitably die.

As a result of the internet craze in the last ten years many aspiring internet entrepreneurs developed the false notion that all they had to do was build a website, put it on the internet and people would naturally visit it and spend money. Then they were hit with this RUDE AWAKENING. Very few people visited and even fewer people spent money and they were soon out of business or only hanging on by skin of their teeth. You can learn from their costly mistake by simply realizing and absorbing this concrete and actual fact.

Just like location and marketing are the keys to succeed in the offline bricks and mortar world, your website’s success depends upon where you are located, ranked and positioned in the search engines.

So I know the question your probably asking yourself right now is “Ok how to do I position my website to rank high in the search engines?” Well the answer to that question is through search engine optimization or SEO for short.

“Search engine optimization is designing a website so that search engines easily find your website’s pages and indexes them. The primary goal is to have your web pages ranked high enough so that your website receives a substantial amount of targeted visitors and these visitors are converted from prospects to paying customers enabling you to stuff your pockets with cash.” – PB

The great thing about search engine optimization is you don’t have to be a Einstein, rocket scientist or a computer geek to understand and apply its techniques to produce phenomenal results for your website business. I’m speaking from actual experience. I have several websites that consistently rank high in the major search engines and as a result I receive a lot of continuous “free” traffic. A great portion of this “free” traffic converts to sales enabling me to make a ton of money.

So what does all this amount up to? Well, its pretty simple really and its a phrase you will hear a lot:

NO TRAFFIC = NO SALES!

SEO 2.0 Next Generation Search Engine Optimization

Wednesday, July 21st, 2010
The term “Web 2.0” had been widely circulating recently and is becoming more popular. Basically, the term was coined by O’Reilly media  to put a label on the next generation of Web usage. With the new generation of usage, come many new options for search engine optimization. Social network sites, wikis, blogs, social bookmarking sites, RSS and video feeds each allow a different type of user interaction.
SEO 2.0 is built upon these components.
Social Bookmarking

Social bookmarking sites are a type of viral or guerilla SEO where communities of people can view the sites bookmarked by others as well as share their own. In order to make it easy to find the bookmarked sites they can be tagged with keywords pertaining to what the site is about. When someone does an Internet search using these keywords, the bookmarks you have placed can be found easily. The level of traffic that a site receives increases relative to the number of times it was bookmarked. It is common for these sites to promote their most popular bookmarks.

Social Networking

Social networking sites are the core foundation for any strong SEO 2.0 campaign. These social networking sites typically require you to create a profile about yourself or your company. After which you can sign up with other groups or create your own. Two examples of social networking sites that are popular right now are MySpace and Facebook. A large part of utilizing these sites to improve your traffic is making friends with other users. For best results you should read other peoples’ profiles and concentrate on ones that have things in common with you or your business. Leave a short comment with your link on their profiles in order to draw attention. Just make sure not to spam

Video Feeds

Finally, the advent of YouTube and other video sites has made it so easy for anyone to post a video on the Web,  and by adding whatever relevant keywords they can also  improve the number of views they receive. Search engines will then use these same keywords to help visitors locate your videos easily while searching. When a new video has been given the correct tags it can really soar in the rankings for those specific keywords. It may be a temporary boost, but is an excellent way to make use of a targeted keyword

Wikis, Blogs, and RSS Feeds

Wikis and blogs are perhaps the most powerful way to add new content to your site, while promoting it and possibly generating back links. When adding a blog to your site, try to post as often as possible. At least twice a month is noramlly enough. Be sure to place a link back to your site at the end of each blog entry. There are several free blog sites out there such as  Word Press and Blogger and yes, they are all SEO friendly. RSS feeds allow visitors to subscribe to your blog, video or whatever. They will then get an email alert whenever you add a new entry.

Rank Atlanta SEO services your first stop for winning the top Atlanta search engine rankings for your product or business. Traffic generation has never been faster or safer in Atlanta

Rank Atlanta Provides SEO Help For Local Business

Monday, July 19th, 2010

Pierre Basson

Rank Atlanta SEO will quickly create a well-structured website for you with good interlinking between pages that will help you to optimize your search engine rankings to rapidly increase search engine traffic to your website …

It’s as easy as that!

Rank Atlanta SEO – In Atlanta we provide Custom Designed Blogging, that has rapidly become the preferred method for new website owners to cash in really big on the new social networking trends we see on the internet today! Rank Atlanta SEO has been doing great blogs for some time now. If you are looking for local blog gurus, we are it. We do specialized WordPress blogs with all their plugins, to get you top ranking in Google and Yahoo and other major search engines! These plug-ins rapidly and AUTOMATICALLY expand your content onto other social media sites like Twitter and Facebook for you.

The First Page Of Google Is Priceless

Tuesday, March 9th, 2010

by Pierre Basson

Being on the  first page of Google is priceless. It really is!

The first result page in each search engine is getting more and more  important . . .
Position one takes over a half of all visitors (56.36%) and the rest get the remainder of the  traffic, and Page #2 gets only the scraps, you don’t want to be there!

A recent ASDA study revealed some trends that indicate that the first page of the search results is getting even more important:

* 72% of search engine visitors click results on the first page of search results, compared to 68% in 2008, and 60% in 2006.
* Only 7% of search engine visitors review more than the first three pages prior to clicking on a result.
* 51% of search engine visitors who continue their search when not finding what they are looking for, change and/or re-launch their search after reviewing just the first page of search results, up from 40% in 2008, and 42% in 2006.
* 37% of online visitors associate appearance at the top of search results with a company’s leadership within its industry or category, up slightly from 35% in 2008 and 33% in 2006.

What does this mean for your website rankings?

This study clearly shows that it is ultra important to be listed on the first page of the search engine results.

1. If your website cannot be found in the top 10 results for your specific keywords, then you should optimize your web pages right now and/or consider additional keywords.

2. In addition to getting top 10 rankings, it is also very important that your web pages attract clicks. Write compelling web page titles than attract your visitors. The more attractive the headline of your web page in the search results, the more likely people are click on it.

Your website must be found in the top 10 results and it must also be attractive enough so that people will click on it. If your website is not listed on the first result page then you’ll lose most of the potential customers you could have had.

Rank Atlanta SEO will help you get your company on Page #1 of Google and enjoy #1 search engine rankings in Atlanta

by Pierre Basson

“Owners of websites which do not rank on Page 1 or 2 of the Search Engines often choose to spend big money on PPC (PayPerClick) advertising campaigns for their site! ”

By doing so they are guaranteed a first page position within the ‘Sponsored Listings’ or paid ads section of a search engine.

The costs are usually very high depending on the Keywords chosen. They are often paying 2 to 10 Dollars per click and sometimes more for quality or competitive Search Terms. The more sought after and the more frequent the Keyword is searched for by Internet users, the more you end up paying each time someone clicks on your PPC ad.

If your website has a page #1 position with Google, the benefits are immense. Why pay for Search Engine generated Traffic to your Website when you can have Free Traffic instead?

If your website is good enough to capture a first page ranking, then you don’t need to buy Traffic. With search engine optimization, your site gets free organic traffic. This means that your advertising budget goes much further and can focus on authority sites within your niche or hard to rank keyword phrases that you really need.

The most important question then becomes: “How can I get my website to rank on page #1 or #2 on the search engines and get a steady flow of free traffic from my website?”

Competition is high for first page ranking, and search engine optimization (SEO) is not a simple three step process, but consists of a multiple connected and integrated steps. We enable our clients to enjoy top 10 Google rankings. We can do the same for your business. Remember that this is a process that can take from several days to several months, before you rank on Page #1, depending on the level of competition and how long you want to stay on Page #1. Contact us if you like to be on page #1 of the worlds largest and most visited search engines.

Rank Atlanta will  quickly and easily create a well-structured site with good interlinking between pages that can help you to rank better in your search engine rankings. Atlanta Search Engine Rankings are yours with help from Rank Atlanta SEO.

Atlanta Companies Get Local SEO Help

Tuesday, January 19th, 2010

Why Should Atlanta Companies Get Local SEO Help?

Pierre Basson

Web Design, Online Advertising, Website Ranking Optimization Service

“The internet is the most powerful media for advertising today. It influences the buying and information seeking behavior of hundreds of millions of people every day, both on and off line. Those who do not know how to use that power for their business, will simply remove themselves from the market little by little.”

If you are looking for “a magic fix” and “black hat” SEO techniques or some questionable software or “I can do it just as good as a professional SEO Specialist”  or a “Do it yourself” attempt to achieve top Google Rankings then you have come to the wrong place.

We do not use any dirty tricks or techniques which would compromise a website’s credibility with Google or any other Search Engine, and which could lead to websites getting banned.

Over the last 3 years we have developed our own,  unique way of optimizing and ranking websites.

If you are serious about your website playing an important part in your business you should read on…

We examine your site in great detail. Each website should be made up of a certain amount of crucial elements, just like a jig saw puzzle. If one or more pieces are missing the website will be a failure, this includes the keyword density overall, the keyword structure of your content, your internal and external linking structure, your current search engine ranking as well as other important areas of your website.

After we have studied your site inside and out, we combine all the elements together, with the ultimate aim of producing a top Google ranking for your website. Of course a top Google Ranking which will automatically make your site rank efectively on other major and minor search engines. Many Search Engines are no longer doing their own indexing, but are in fact Google powered.

We know from experience that it is of great importance, that every Website owner fully understands how powerful getting top Google rankings are to their business, and what a vital part  search engines play in the overall success of any business that relies on a website.

If you have paid money for your website you should be serious about getting your site to produce a return on your investment. It should be continually growing your Website traffic, sales and profits.  IF YOU ARE SERIOUS about making your website a major profit center for your business then you must get Search Engine Optimization (SEO) for your site.

The total of all global Searches add up to more thab 400,000,000 (four hundred million) per day! And Atlanta Search Engine Rankings are the ones we specialize in.

There is no bigger market in the world than the Internet. Real People are looking for products and Services everywhere, and this includes YOUR LOCAL MARKET IN ATLANTA as well.

Research has shown beyond doubt, that people using the Internet in Search of Information will click and view organic and natural rankings 250% more than those of the paid and sponsored listing of Google.

It’s as easy as that!

Rank Atlanta helps you to quickly and easily create a well-structured site with good content that engages visitors and builds trust in your ability to help them, delivers great value to them in order to build a positive relationship towards your company.