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Archive for Social Media

Local Search Marketing Package

Thursday, July 29th, 2010

Social Media Marketing and Lead Generation Online

If you are like most business owners, you’ve tried lots of expensive lead programs, Pay-Per-Click, Reach Local, Service Magic, Yodle or a handful of other companies who promise an increase in your revenue using methods that TRULY ARE NOT SUSTAINABLE.

It can be very confusing and frustrating at times.

We provide social media marketing plus web tools that solve that problem.

  • You need high visibility on search engines when consumers are searching for your specific services in your local area.
  • You need a turn key “Done–For-You” follow up program that is constantly connecting you with your prospects via e-newsletters.
  • Your website needs to be compelling, interactive and fully search engine optimized.
  • YOU NEED MORE LEADS and CLIENTS.
  • YOU NEED A TRULY AFFORDABLE WAY TO GET THIS JOB DONE.

Here is what our “Customer Getting Program” provides: (the complete solution!)

  • A full social media marketing program that includes video commercials. (gets you amazing from the internet)
  • —A sales page on your website that has a CLEAR CALL TO ACTION – THAT IS COMPELLING.
  • —A personalized e-newsletter that reaches your entire database of prospects and customers each month.
  • —A full understanding of what needs to happen, how our “done for you” follow-up program works for you, and what your role is in your marketing success. (we will teach you how to do that)

Next Steps:

  • Get our FREE VIDEO REPORT that explains more about our program.
  • Get signed up for one of our free educational webinars (held monthly).
  • Talk to our expert in local business development who will help you move your business to the next level.
  • Join our community of local business  providers who use our services every day.

Call or Email Us NOW.

Pierre Basson, Rank Atlanta Local Search Service

Email: pierre at rankatlanta dot com

Direct Line: 404-754-5695

SEO Wins Business

Wednesday, July 28th, 2010
Search Engine Optimization Drives Business to You.

Most companies invest considerable money designing a great Website — great graphics, great design, even great content. But if customers can’t find you, they’ll never know just how great your company is.

At Rank Atlanta SEO, we know how to get you noticed. Using our proven Search Engine Optimization (SEO) techniques, we can get your Website listed in the top results of major search engines. Isn’t it time your business got the attention it deserves?

Personalized, High Level Attention
Rank Atlanta SEM offers something that site owners and companies of all sizes frequently wish for, but rarely find: Personalized, high level attention from a seasoned marketing executive who is also an SEO expert. Plus, the added benefit of additional experts and support staff, as needed.

Heavy Duty Experience
I bring decades of marketing, SEO, Web development, Web publishing and business experience to your doorstep. Check out the FAQ. Look over my bio. Then, if you think I might be of help, contact me today!

SEO As a Marketing Tool
I never look just at the technical side of SEO. I review the client’s goals, understand how those goals impact the marketing of the site, and then provide focused recommendations that reflect business and marketing goals. This approach can lead to sharpening of existing efforts as well as the identification of new opportunities, affecting everything from keyword selection and emphasis to link building efforts.

Transparent SEO
Everything I do for a client is discussed and agreed to ahead of time. Nothing happens without a client’s knowledge.

Partnership and Dedication
I work closely with you to understand your company, your category, and your site’s successes, failures and needs.

The result: Sharper SEO strategies, practical recommendations, and a greater chance for success.

Straight Talk, Open Communication
I’ll answer any question. If there’s something you want to know or understand about a proposal, I’ll explain…in detail if you like. As far as I’m concerned, sharing information is part of being a good partner.

What You Need, Not What You Don’t
I don’t work “one way.” I work in whatever way you need, customized to your situation. Think of me as an outsourced SEO department, ready to help.
• Are your rankings languishing, and you need to take them to the next level?
• Do you have pages that have taken a hit in the search engines and you don’t know why?
• Do you marketing or strategic advice?
If so, please feel free to contact me.

The most important parts of Search Engine Marketing

1) good relevant content on and off the website
2) relevant search phrases With Traffic and KEI
3) good placement for each phrase on each engine
4) well worded descriptions and anchor texts

The process of creating a well optimized site:

  1. research to find the most relevant keyword phrases
  2. optimize the text on a site using your researched data
  3. submission to search engines
  4. link building, tweaking and resubmission

Successful search engine marketing is a continuous process. You will only have sustained results with constant attention to your site, and by tracking your competitors.

Tool to track your keyword positions and monitor position in all major search properties.

50.3 percent of searchers never got past the first search results page and only 29.1 percent went to the third page.
+ Penn State study
60% of all consumers will search online first, to find product information before making a purchase.
+ Business 2.0
Search Listings vs. Banner Ads

A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, has tested the impact of search listings, banner ads, and tiles across a variety of sites in order to determine which one was the most effective. In every situation, search listings came out top. Search listings overwhelmingly outperformed both banner ads and tiles on all marketing standards and measures, including:
Aided and unaided awareness
Likelihood to click-on
Overall opinion

Where Do Purchases Originate

Social Media
Social Media is the new frontier of web traffic. SEO nowadays is more than just optimizing a website. SEO is about driving quality traffic to a website, and has branched out into Social Media. Sure there are Social Media consultants. But, many people that are well-versed in SEO, have jumped on the social media bandwagon. Many SEO’s are early adopters, and they have been on the social networks for a long time, and have built strong profiles. It is simply about driving traffic from social networks.

But, lets keep something in mind. SEO has been and is still about driving high quality visitors, from Search Engines, that convert. That’s the difference between a Social Media and SEO Consultant.

Web Usability
SEO Consultants look at websites differently than does a web designer or an advertising agency. SEO people tend to browse a site trying to analyze how search engine friendly the site is, AND how user-friendly it is.

Web Analytics

Part of SEO consulting is measuring traffic, share of market, analyzing clickstreams, path analysis, A-B Split tests, conversion funnels,  etc.

Rank Atlanta SEO Services include
1) Increasing your Keyword Ranking also known as your search engine rankings.
2) Increasing your site’s overall visitor traffic
3) Making your site search engine friendly.
4) Driving traffic from the search engines.
5) Driving traffic from social media.
6) Driving traffic from related websites.
7) Driving traffic from all sources, regardless whether they are online or offline (newspaper, radio, magazine ad, Word of Mouth, conferences, billboards, taxi cabs, mass transit, etc.)
8 ) SEO Audit : What are you doing well & what are you doing poorly.
9) Competitive Analysis: Getting insight on the competition. What are they doing well or poorly at, and how to beat them out.
10) Brand Awareness or Mindshare
11) Measuring and Analyzing web traffic.
12) Reviewing the website usability, and if there are any obstacles to conversions.
13) Reputation Management

Defining SEO

SEO is using various strategies & tactics to drive traffic to a website, working with the website owner or their marketing team to ensure that traffic converts, and then measuring the revenue generated from those efforts which if done correctly, will generate a quick ROI.

So get The Best Atlanta search engine rankings using our Unique SEO Process

SEO Overview

Tuesday, July 27th, 2010

Rank Atlanta SEO works with cutting edge technology and continuously studies new topics in search engine marketing to keep up with the changing nature of internet search and classification resources.

A comprehensive knowledge base of information is required to consistently achieve maximum results.
Continuous research and tweaking of keywords, linking and websites is required to maintain top positioning.
Search engine optimization involves designing, writing, and coding your entire website to maximize your chances of ranking well in search results.
Optimization for each specific search engine using our unique software will get you more traffic.
Understanding how PPC and search engine marketing tie into search campaigns.
How Internet Consumers Find Web Sites:
Search engines: 81%
Link from another site: 59%
Viral marketing (word of mouth): 56%
TV: 48%
Guessed URL: 41%
Online advertising: 20%
Radio: 19%
Direct mail: 10%
Source: Forrester Research Inc.

The process of SEO is the following:
A.) Search for matching keywords that will bring highest amount of traffic.
B.) Optimize and rework all HTML pages, synching the title, image, meta and appropriate body tags.
C.) Optimize the internal linking to maximize indexing.
D.) Content generation with targeted, focused, news worthy items
E.) Creating Marketing flows within the website that prepare visitors for a matching call to action.
F.) Setting up the tracking and analyzing tools for reporting.
G.) Link building, directory submission, tweaking.

Our services are designed to attract, engage and retain customers. From email marketing and search engine optimization to interactive tools, e-mail newsletters and loyalty programs, Rank Atlanta SEO has developed the methods and supporting systems to help your company be competitive online.

Participate in the online marketing revolution and start generating fresh business and leads from search engines and referring sites. We have proven ranking methods that have been refined over the years. Find out what other search engine marketing companies dont want you to know about.

Use our analytics with detailed site tracking to accurately analyze and learn from the stats and conversions on your website.

The average Internet user spends 1.5 hours per week searching for information online.
+ Jupiter Research

If your businesses does not rank well in Google it can cost you dearly in terms of lost sales.
+ Business Week

SEO 2.0 Next Generation Search Engine Optimization

Wednesday, July 21st, 2010
The term “Web 2.0” had been widely circulating recently and is becoming more popular. Basically, the term was coined by O’Reilly media  to put a label on the next generation of Web usage. With the new generation of usage, come many new options for search engine optimization. Social network sites, wikis, blogs, social bookmarking sites, RSS and video feeds each allow a different type of user interaction.
SEO 2.0 is built upon these components.
Social Bookmarking

Social bookmarking sites are a type of viral or guerilla SEO where communities of people can view the sites bookmarked by others as well as share their own. In order to make it easy to find the bookmarked sites they can be tagged with keywords pertaining to what the site is about. When someone does an Internet search using these keywords, the bookmarks you have placed can be found easily. The level of traffic that a site receives increases relative to the number of times it was bookmarked. It is common for these sites to promote their most popular bookmarks.

Social Networking

Social networking sites are the core foundation for any strong SEO 2.0 campaign. These social networking sites typically require you to create a profile about yourself or your company. After which you can sign up with other groups or create your own. Two examples of social networking sites that are popular right now are MySpace and Facebook. A large part of utilizing these sites to improve your traffic is making friends with other users. For best results you should read other peoples’ profiles and concentrate on ones that have things in common with you or your business. Leave a short comment with your link on their profiles in order to draw attention. Just make sure not to spam

Video Feeds

Finally, the advent of YouTube and other video sites has made it so easy for anyone to post a video on the Web,  and by adding whatever relevant keywords they can also  improve the number of views they receive. Search engines will then use these same keywords to help visitors locate your videos easily while searching. When a new video has been given the correct tags it can really soar in the rankings for those specific keywords. It may be a temporary boost, but is an excellent way to make use of a targeted keyword

Wikis, Blogs, and RSS Feeds

Wikis and blogs are perhaps the most powerful way to add new content to your site, while promoting it and possibly generating back links. When adding a blog to your site, try to post as often as possible. At least twice a month is noramlly enough. Be sure to place a link back to your site at the end of each blog entry. There are several free blog sites out there such as  Word Press and Blogger and yes, they are all SEO friendly. RSS feeds allow visitors to subscribe to your blog, video or whatever. They will then get an email alert whenever you add a new entry.

Rank Atlanta SEO services your first stop for winning the top Atlanta search engine rankings for your product or business. Traffic generation has never been faster or safer in Atlanta

Rank Atlanta Provides SEO Help For Local Business

Monday, July 19th, 2010

Pierre Basson

Rank Atlanta SEO will quickly create a well-structured website for you with good interlinking between pages that will help you to optimize your search engine rankings to rapidly increase search engine traffic to your website …

It’s as easy as that!

Rank Atlanta SEO – In Atlanta we provide Custom Designed Blogging, that has rapidly become the preferred method for new website owners to cash in really big on the new social networking trends we see on the internet today! Rank Atlanta SEO has been doing great blogs for some time now. If you are looking for local blog gurus, we are it. We do specialized WordPress blogs with all their plugins, to get you top ranking in Google and Yahoo and other major search engines! These plug-ins rapidly and AUTOMATICALLY expand your content onto other social media sites like Twitter and Facebook for you.