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Archive for Search Engine Optimization

SEO Wins Business

Wednesday, July 28th, 2010
Search Engine Optimization Drives Business to You.

Most companies invest considerable money designing a great Website — great graphics, great design, even great content. But if customers can’t find you, they’ll never know just how great your company is.

At Rank Atlanta SEO, we know how to get you noticed. Using our proven Search Engine Optimization (SEO) techniques, we can get your Website listed in the top results of major search engines. Isn’t it time your business got the attention it deserves?

Personalized, High Level Attention
Rank Atlanta SEM offers something that site owners and companies of all sizes frequently wish for, but rarely find: Personalized, high level attention from a seasoned marketing executive who is also an SEO expert. Plus, the added benefit of additional experts and support staff, as needed.

Heavy Duty Experience
I bring decades of marketing, SEO, Web development, Web publishing and business experience to your doorstep. Check out the FAQ. Look over my bio. Then, if you think I might be of help, contact me today!

SEO As a Marketing Tool
I never look just at the technical side of SEO. I review the client’s goals, understand how those goals impact the marketing of the site, and then provide focused recommendations that reflect business and marketing goals. This approach can lead to sharpening of existing efforts as well as the identification of new opportunities, affecting everything from keyword selection and emphasis to link building efforts.

Transparent SEO
Everything I do for a client is discussed and agreed to ahead of time. Nothing happens without a client’s knowledge.

Partnership and Dedication
I work closely with you to understand your company, your category, and your site’s successes, failures and needs.

The result: Sharper SEO strategies, practical recommendations, and a greater chance for success.

Straight Talk, Open Communication
I’ll answer any question. If there’s something you want to know or understand about a proposal, I’ll explain…in detail if you like. As far as I’m concerned, sharing information is part of being a good partner.

What You Need, Not What You Don’t
I don’t work “one way.” I work in whatever way you need, customized to your situation. Think of me as an outsourced SEO department, ready to help.
• Are your rankings languishing, and you need to take them to the next level?
• Do you have pages that have taken a hit in the search engines and you don’t know why?
• Do you marketing or strategic advice?
If so, please feel free to contact me.

The most important parts of Search Engine Marketing

1) good relevant content on and off the website
2) relevant search phrases With Traffic and KEI
3) good placement for each phrase on each engine
4) well worded descriptions and anchor texts

The process of creating a well optimized site:

  1. research to find the most relevant keyword phrases
  2. optimize the text on a site using your researched data
  3. submission to search engines
  4. link building, tweaking and resubmission

Successful search engine marketing is a continuous process. You will only have sustained results with constant attention to your site, and by tracking your competitors.

Tool to track your keyword positions and monitor position in all major search properties.

50.3 percent of searchers never got past the first search results page and only 29.1 percent went to the third page.
+ Penn State study
60% of all consumers will search online first, to find product information before making a purchase.
+ Business 2.0
Search Listings vs. Banner Ads

A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, has tested the impact of search listings, banner ads, and tiles across a variety of sites in order to determine which one was the most effective. In every situation, search listings came out top. Search listings overwhelmingly outperformed both banner ads and tiles on all marketing standards and measures, including:
Aided and unaided awareness
Likelihood to click-on
Overall opinion

Where Do Purchases Originate

Social Media
Social Media is the new frontier of web traffic. SEO nowadays is more than just optimizing a website. SEO is about driving quality traffic to a website, and has branched out into Social Media. Sure there are Social Media consultants. But, many people that are well-versed in SEO, have jumped on the social media bandwagon. Many SEO’s are early adopters, and they have been on the social networks for a long time, and have built strong profiles. It is simply about driving traffic from social networks.

But, lets keep something in mind. SEO has been and is still about driving high quality visitors, from Search Engines, that convert. That’s the difference between a Social Media and SEO Consultant.

Web Usability
SEO Consultants look at websites differently than does a web designer or an advertising agency. SEO people tend to browse a site trying to analyze how search engine friendly the site is, AND how user-friendly it is.

Web Analytics

Part of SEO consulting is measuring traffic, share of market, analyzing clickstreams, path analysis, A-B Split tests, conversion funnels,  etc.

Rank Atlanta SEO Services include
1) Increasing your Keyword Ranking also known as your search engine rankings.
2) Increasing your site’s overall visitor traffic
3) Making your site search engine friendly.
4) Driving traffic from the search engines.
5) Driving traffic from social media.
6) Driving traffic from related websites.
7) Driving traffic from all sources, regardless whether they are online or offline (newspaper, radio, magazine ad, Word of Mouth, conferences, billboards, taxi cabs, mass transit, etc.)
8 ) SEO Audit : What are you doing well & what are you doing poorly.
9) Competitive Analysis: Getting insight on the competition. What are they doing well or poorly at, and how to beat them out.
10) Brand Awareness or Mindshare
11) Measuring and Analyzing web traffic.
12) Reviewing the website usability, and if there are any obstacles to conversions.
13) Reputation Management

Defining SEO

SEO is using various strategies & tactics to drive traffic to a website, working with the website owner or their marketing team to ensure that traffic converts, and then measuring the revenue generated from those efforts which if done correctly, will generate a quick ROI.

So get The Best Atlanta search engine rankings using our Unique SEO Process

SEO Overview

Tuesday, July 27th, 2010

Rank Atlanta SEO works with cutting edge technology and continuously studies new topics in search engine marketing to keep up with the changing nature of internet search and classification resources.

A comprehensive knowledge base of information is required to consistently achieve maximum results.
Continuous research and tweaking of keywords, linking and websites is required to maintain top positioning.
Search engine optimization involves designing, writing, and coding your entire website to maximize your chances of ranking well in search results.
Optimization for each specific search engine using our unique software will get you more traffic.
Understanding how PPC and search engine marketing tie into search campaigns.
How Internet Consumers Find Web Sites:
Search engines: 81%
Link from another site: 59%
Viral marketing (word of mouth): 56%
TV: 48%
Guessed URL: 41%
Online advertising: 20%
Radio: 19%
Direct mail: 10%
Source: Forrester Research Inc.

The process of SEO is the following:
A.) Search for matching keywords that will bring highest amount of traffic.
B.) Optimize and rework all HTML pages, synching the title, image, meta and appropriate body tags.
C.) Optimize the internal linking to maximize indexing.
D.) Content generation with targeted, focused, news worthy items
E.) Creating Marketing flows within the website that prepare visitors for a matching call to action.
F.) Setting up the tracking and analyzing tools for reporting.
G.) Link building, directory submission, tweaking.

Our services are designed to attract, engage and retain customers. From email marketing and search engine optimization to interactive tools, e-mail newsletters and loyalty programs, Rank Atlanta SEO has developed the methods and supporting systems to help your company be competitive online.

Participate in the online marketing revolution and start generating fresh business and leads from search engines and referring sites. We have proven ranking methods that have been refined over the years. Find out what other search engine marketing companies dont want you to know about.

Use our analytics with detailed site tracking to accurately analyze and learn from the stats and conversions on your website.

The average Internet user spends 1.5 hours per week searching for information online.
+ Jupiter Research

If your businesses does not rank well in Google it can cost you dearly in terms of lost sales.
+ Business Week

Search Engine Ranking Software

Tuesday, July 20th, 2010

There are currently some good SEO Software Programs in the market which have many benefits for a great number of users who are trying to increase their website ranking positions. The question is, can these programs be effectively used as an aid to Search Engine Ranking? Can they really get your website to the top of the major Search Engines?

Well, the answer to that is both Yes and No.

No – On their own and as the sole method of Search Engine optimization they most likely can’t.

Yes – They can definitely help to improve your search engine rankings somewhat.

There are some differences in how individual Search Engines rank. For instance a site which has a top 10 Rank in Google may not rank in the Top 10 with Yahoo or the other way round. SEO software does provide the feedback and the information on how to optimize each page for different Search Engines. So that can help significantly.

Search Engine Ranking Software is useful to find out of how many times a keyword or phrase has been used in the body text or how long the title of your article or text should be .

In essence Search Engine Software is a complex state of the art assistant, providing a dazzling amount of information, statistics, and functions such automatic submitting of your site content to article and search engine directories, helping to research keywords, optimize site page keyword density, and supplying up to date information on your sites current and past search engine ranking positions and whether they have changed, etc.

To get a website into the TOP 10 especially on Google (for any worthwhile keywords) takes much more than just implementing all the items a good SEO Software package may recommend to you.

The facts are that you do need to get the technical issues right first, or else a Top 10 Ranking will remain elusive. Good Search Engine Ranking Software will assist you in getting the basics right, but you will still need the underlying understanding and education of how SEO works, and how to interpret the data and take action that works, etc.

The rest depends on the content of the website and that is something no Search Engine Ranking Software can help you produce.

If one believes what is known about Google’s views on content, and there is no reason to disbelieve it, than content matters more than ever before. Without above average quality content a website will always struggle to get high rankings and in addition the quantity of pages a website has plays a role too. The actual web design is important too and must form part of the total picture, but the core value of any site is the content.

Looking at many sites, they have the right structure, no mistake made in the Tags, the keywords have been researched, Java script is placed there where it should be, everything has been done by the book and yet the site failed to make it to the top. Why? Because of it’s content, more specifically the lack of quality content.



Rank Atlanta Provides SEO Help For Local Business

Monday, July 19th, 2010

Pierre Basson

Rank Atlanta SEO will quickly create a well-structured website for you with good interlinking between pages that will help you to optimize your search engine rankings to rapidly increase search engine traffic to your website …

It’s as easy as that!

Rank Atlanta SEO – In Atlanta we provide Custom Designed Blogging, that has rapidly become the preferred method for new website owners to cash in really big on the new social networking trends we see on the internet today! Rank Atlanta SEO has been doing great blogs for some time now. If you are looking for local blog gurus, we are it. We do specialized WordPress blogs with all their plugins, to get you top ranking in Google and Yahoo and other major search engines! These plug-ins rapidly and AUTOMATICALLY expand your content onto other social media sites like Twitter and Facebook for you.

How to Get Indexed by Search Engines

Sunday, May 9th, 2010

by Pierre Basson

The leading search engines, Google, Yahoo! and Bing use spider(crawlers or bots) to find the pages for their algorithmic search results. Pages that are already linked from another search engine’s indexed pages do not need to be re-submitted because they will be found automatically. Some search engines, notably Yahoo!, operate a paid directory submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee quicker inclusion in the database, but do not guarantee any specific ranking within the search results, just that your site will be indexed and considered.

Yahoo’s paid inclusion program has drawn much criticism from both advertisers and competitors. Two major directories, the Yahoo Directory and the DMOZ Open Directory Project both require manual submission and human editorial reviews before they can be accepted. Google offers Google Webmaster Tools, where you can create an XML Sitemap file and submit for free online to ensure that all pages are found, especially pages that aren’t easily discoverable by automatically following links between pages, such as dynamic content on your site.

Search engine crawlers (or bots) take into account a variety of different factors when crawling your site. Not every page is added or indexed by the search engines. For instance – distance of pages (depth) from the root directory of a site may also be a factor in whether or not pages get crawled and indexed. Similarly how often the content on these pages changes is relevant, etc, etc.

So that’s why you need specialized Atlanta SEO professionals, to help your business win top Atlanta search engine rankings and the traffic your business deserves. Rank Atlanta SEO is your affordable and safe answer.

The First Page Of Google Is Priceless

Tuesday, March 9th, 2010

by Pierre Basson

Being on the  first page of Google is priceless. It really is!

The first result page in each search engine is getting more and more  important . . .
Position one takes over a half of all visitors (56.36%) and the rest get the remainder of the  traffic, and Page #2 gets only the scraps, you don’t want to be there!

A recent ASDA study revealed some trends that indicate that the first page of the search results is getting even more important:

* 72% of search engine visitors click results on the first page of search results, compared to 68% in 2008, and 60% in 2006.
* Only 7% of search engine visitors review more than the first three pages prior to clicking on a result.
* 51% of search engine visitors who continue their search when not finding what they are looking for, change and/or re-launch their search after reviewing just the first page of search results, up from 40% in 2008, and 42% in 2006.
* 37% of online visitors associate appearance at the top of search results with a company’s leadership within its industry or category, up slightly from 35% in 2008 and 33% in 2006.

What does this mean for your website rankings?

This study clearly shows that it is ultra important to be listed on the first page of the search engine results.

1. If your website cannot be found in the top 10 results for your specific keywords, then you should optimize your web pages right now and/or consider additional keywords.

2. In addition to getting top 10 rankings, it is also very important that your web pages attract clicks. Write compelling web page titles than attract your visitors. The more attractive the headline of your web page in the search results, the more likely people are click on it.

Your website must be found in the top 10 results and it must also be attractive enough so that people will click on it. If your website is not listed on the first result page then you’ll lose most of the potential customers you could have had.

Rank Atlanta SEO will help you get your company on Page #1 of Google and enjoy #1 search engine rankings in Atlanta

by Pierre Basson

“Owners of websites which do not rank on Page 1 or 2 of the Search Engines often choose to spend big money on PPC (PayPerClick) advertising campaigns for their site! ”

By doing so they are guaranteed a first page position within the ‘Sponsored Listings’ or paid ads section of a search engine.

The costs are usually very high depending on the Keywords chosen. They are often paying 2 to 10 Dollars per click and sometimes more for quality or competitive Search Terms. The more sought after and the more frequent the Keyword is searched for by Internet users, the more you end up paying each time someone clicks on your PPC ad.

If your website has a page #1 position with Google, the benefits are immense. Why pay for Search Engine generated Traffic to your Website when you can have Free Traffic instead?

If your website is good enough to capture a first page ranking, then you don’t need to buy Traffic. With search engine optimization, your site gets free organic traffic. This means that your advertising budget goes much further and can focus on authority sites within your niche or hard to rank keyword phrases that you really need.

The most important question then becomes: “How can I get my website to rank on page #1 or #2 on the search engines and get a steady flow of free traffic from my website?”

Competition is high for first page ranking, and search engine optimization (SEO) is not a simple three step process, but consists of a multiple connected and integrated steps. We enable our clients to enjoy top 10 Google rankings. We can do the same for your business. Remember that this is a process that can take from several days to several months, before you rank on Page #1, depending on the level of competition and how long you want to stay on Page #1. Contact us if you like to be on page #1 of the worlds largest and most visited search engines.

Rank Atlanta will  quickly and easily create a well-structured site with good interlinking between pages that can help you to rank better in your search engine rankings. Atlanta Search Engine Rankings are yours with help from Rank Atlanta SEO.

Atlanta Companies Get Local SEO Help

Tuesday, January 19th, 2010

Why Should Atlanta Companies Get Local SEO Help?

Pierre Basson

Web Design, Online Advertising, Website Ranking Optimization Service

“The internet is the most powerful media for advertising today. It influences the buying and information seeking behavior of hundreds of millions of people every day, both on and off line. Those who do not know how to use that power for their business, will simply remove themselves from the market little by little.”

If you are looking for “a magic fix” and “black hat” SEO techniques or some questionable software or “I can do it just as good as a professional SEO Specialist”  or a “Do it yourself” attempt to achieve top Google Rankings then you have come to the wrong place.

We do not use any dirty tricks or techniques which would compromise a website’s credibility with Google or any other Search Engine, and which could lead to websites getting banned.

Over the last 3 years we have developed our own,  unique way of optimizing and ranking websites.

If you are serious about your website playing an important part in your business you should read on…

We examine your site in great detail. Each website should be made up of a certain amount of crucial elements, just like a jig saw puzzle. If one or more pieces are missing the website will be a failure, this includes the keyword density overall, the keyword structure of your content, your internal and external linking structure, your current search engine ranking as well as other important areas of your website.

After we have studied your site inside and out, we combine all the elements together, with the ultimate aim of producing a top Google ranking for your website. Of course a top Google Ranking which will automatically make your site rank efectively on other major and minor search engines. Many Search Engines are no longer doing their own indexing, but are in fact Google powered.

We know from experience that it is of great importance, that every Website owner fully understands how powerful getting top Google rankings are to their business, and what a vital part  search engines play in the overall success of any business that relies on a website.

If you have paid money for your website you should be serious about getting your site to produce a return on your investment. It should be continually growing your Website traffic, sales and profits.  IF YOU ARE SERIOUS about making your website a major profit center for your business then you must get Search Engine Optimization (SEO) for your site.

The total of all global Searches add up to more thab 400,000,000 (four hundred million) per day! And Atlanta Search Engine Rankings are the ones we specialize in.

There is no bigger market in the world than the Internet. Real People are looking for products and Services everywhere, and this includes YOUR LOCAL MARKET IN ATLANTA as well.

Research has shown beyond doubt, that people using the Internet in Search of Information will click and view organic and natural rankings 250% more than those of the paid and sponsored listing of Google.

It’s as easy as that!

Rank Atlanta helps you to quickly and easily create a well-structured site with good content that engages visitors and builds trust in your ability to help them, delivers great value to them in order to build a positive relationship towards your company.

15 Minute Free Consultation

Saturday, June 13th, 2009

There is a lot of information on this website you can read. But the questions is, “Do I really know what we are talking about?”<br>

<br>

SEO and Internet Marketing is Expensive! Therefore, when selecting a company, you had better make sure it is the right company!

That’s why&nbsp;we want to give you a chance to talk to&nbsp;us before purchasing any SEO packages from us.<br>

<br>

We have set up 3 afternoons a week where we

will take your calls and answer your questions.

That’s right! Give&nbsp;us a call and we’ll talk about SEO, your website, and how it integrates into your business operations.<br>

<br>

Just call Pierre Basson – 404.754.5695 on Monday through Wednesday from&nbsp;1:00 PM until 5:00 PM EST.

If I’m not on the other line, we can talk SEO and I’ll prove to you how you can gain more traffic than you ever thought possible!

Link Building Strategies

Thursday, January 15th, 2009

Once and for all, everything you wanted to know, revealed!

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This is an Exclusive Offer full of never before revealed information! You are about to begin building

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engines

Dear Friend,

How long have you been cracking away at this whole Internet

Marketing thing? More people don’t make it than do make it in

this “game”. It’s nothing personal and I can definitely

tell you it’s not due to a lack of hard work or effort.

Chances are you’ve actually worked so

hard that you’re doing more harm than good. You

may have made a few bucks, but as we all know you’ve

probably spent a lot more than you’ve made.

Memberships, Content, Tools, Software, Gimmicks, Advertising,

etc… It all adds up pretty quick. At the end of the

day the person on the other end of the Internet is the one

making all the money and you can’t believe how much you’ve

spent.

When the Internet came out, anyone could put a site up on

anything with little effort, money and skills and they could

very easily make a fortune. They had the eyes of millions of

people staring at just them.

In the last few years however the Internet has been growing at

such a rapid pace, it is now next to impossible for people to

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are doing.

You’re not going to be able to do a thing with Search Engines

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Your sites look just the same as the big guys sites. You

work just as hard and long as they do, sometimes a lot more

and harder but again, you’re still spinning your wheels and

going no where.

It can be a real pain if your putting something out there and

the people that want it will never get a chance to see it. Not

so much see it as find it. There is a big difference between

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Guess what? People are actively looking for what you’re

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I am not going to show you how to create a PPC ad campaign that

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I’m Not Re-Inventing The Wheel, I Am

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What really makes me mad is all these “Guru’s” out there

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Why is Indexing and Link

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That

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*EARNINGS DISCLAIMER: Results are not typical. Your

results may vary. We make no claim that you will earn any

income using this tool whatsoever. Where specific figures are

quoted from individuals there is no assurance you will do as

well. You must assume the risk that you will not earn any

income from this product.